Our Approach: Darim's Role

Our Role

At Darim Online, we believe that technology is a tool to help you achieve your goals and pursue your mission. A web site is not an end in itself – it is a powerful tool, an extension of your organization, which can help you better serve your constituents, increase efficiency for your office staff, expand your reach and reduce expenses.

As such, Darim will work with you to design and implement a site that helps you to attain your objectives of community building and marketing, educating members and/or strengthening relationships with them.

In addition to graphic design and site construction we provide training and consulting services to help your staff maintain local content via our content management system, and market the site to your community.

These consultations include:


  • Initial consulting to understand your organizational goals and strategy so we can help you design the appropriate site and tools
  • On-going technical support
  • Training and manuals
  • Organizational and marketing consulting around the launch of your site
  • Coaching your committee or team through the building and implementing of the site
  • Advice about using corollary products such as discussion boards, blogs, listservs, HTML email templates and other tools that will allow you to better communicate with your constituents and increase traffic to your site


We want your site to be useful over time, expanding to fit the needs of your growing organization. Our initial conversations will encourage long-range thinking, and we’ll plan your site accordingly. Some points to consider are:

  • What has prompted this project? What are you hoping your new site will do for you?
  • Have you undergone a strategic planning process recently? If so, can you articulate the outcomes of this process and what your short, medium and long terms goals are for organizational growth?
  • What works well for you on your current site? What doesn’t work well? What would you like the site to accomplish?
  • How is your staff using the site currently? Who updates it ? How often? What is the editorial flow for content?
  • How much traffic does your current site receive? Who uses it? Does it attract prospects? Does it serve your current members?


Darim Online will help you assess your current situation and help you design not only a new web site, but also a updated marketing and communications strategy to make the most of your web site and email communications.

Darim Online encourages our clients to form a team or committee for the project with representatives from key constituent groups, including (where applicable) administration, staff, clergy, lay leaders, parents and alumni. Including these diverse representatives will ensure that your site is designed to serve each segment of your audience, and that key stakeholders feel invested in the project from the beginning.

As a client of Darim Online, you will be plugged into a network of organizations using this technology. This group shares ideas, best practices and offers peer support as they integrate Internet tools into their marketing, communications and programming efforts.